Eight chef-sourced and delicious flavors, including Vanilla, A Lot of Chocolate, PB ‘N Fudge, Buttery Pecan, Hazelnut Chocolate Chunk, Vanilla ‘N Cookies, Raspberry White Truffle and Blueberry Pie.Delivers on the taste and mouthfeel of dairy, but is lactose-free, cholesterol-free and vegan.Founded by industry veteran Paul Kollesoff and the co-founders of Perfect Day, Ryan Pandya and Perumal Gandhi, The Urgent Company is harnessing the latest innovation and science in the food space to create revolutionary, exceptional-tasting, and sustainable animal-free foods with less impact on the planet. This ice cream is the first brand coming out of The Urgent Company, a new type of CPG company with a singular focus on the next generation of natural foods. This is NOT another plant or nut-based alternative milk… this is science.Ĭreating an entirely new category in the freezer section, Brave Robot is a next generation approach to making ice cream everyone can enjoy, blending the delicious, creamy indulgent taste of ice cream with the planet-positive benefits of being animal-free. Instead of using dairy alternatives like nuts or pea protein attempting to mimic texture, the Perfect Day ingredient is animal-free whey protein, which is identical to the whey protein found in milk, but it doesn’t come from cows.Ĭhef-sourced and refined ooey gooey delicious flavors fused with this groundbreaking protein, results in an indulgent ice cream that you won’t be able to resist. + Follow Last week, Food Navigator reporter Elaine Watson tweeted that she spotted the new ice cream brand Brave Robot on shelf with retailer-created tags reading plant-based. Brave Robot, a brand-new indulgent ice cream made with a first-of-its-kind animal-free whey protein from Perfect Day.
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